"Why
all analysis is quantitative"
- My title
is meant to be provocative; to state the matter
strongly
- Measurement
is often problematic in the social
sciences
- Some
people say, "you can't quantify that"
- Measurement
of complex concepts offers the greatest challenge for
social research
- Creativity
often comes in the form of new measurement
techniques
- Indeed,
virtually all empirical analysis involves
measurement
- By
implication, all empirical analysis is
quantitative
- Basic
distinctions in quantitative analysis
- CONSTANTS:
values of observations do not vary
- VARIABLES:
observations vary from case to case, trial to
trial
- Relationship
of variables to
concepts
- variables
are concrete manifestations, or
operationalizations of concepts
- variables
are to concepts as hypotheses are to
propositions
- Two
conventional views of
variables
- QUANTITATIVE:
vary in magnitude
- QUALITATIVE:
vary in kind but not in
degree
- Sex
and religion are standard
examples
- But
the distinction is not
iron-clad
- Sex
may be viewed as a continuous variable for
some analyses
- Death
is the classic example, but not always
foolproof
- Reinterpreting
quantitative and qualitative variables
- Quantitative
variables as CONTINUOUS
variables
- Observations
can assume any of countless values on a
line
- Examples
from physical sciences: time, distance,
etc.
- Examples
from social sciences: age, mortality rate,
liberalism
- Qualitative
variables as DISCRETE
variables
- Observations
can assume only a countable number of
values
- DICHOTOMOUS
values: male, female
- POLYCHOTOMOUS
values: Protestant, Catholic, Jew, Hindu,
etc.
- The
categories may or may not be
orderable
- NONORDERABLE
discrete categories: Religion
- ORDERABLE
discrete categories: Attitude toward things
quantitative in the class survey
- The
orderability of discrete categories becomes a major issue
in execution of research
- Problem
areas in classifying variables as discrete or
continuous
- There
is the problem of a great many values--but not an
infinite number.
- Family
income as an example -- increments are in
cents
- Become
more complex when mean family income is
computed, and fractional cents can be computed
for a group.
- The
practice in social research is to regard a scale
with many observational values as continuous,
even though in concept the measurement is
discrete
- The
problem of a few categories but an underlying
seamless continuum
- Attitude
toward things quantitative
- Political
liberalism
- Note
that is a problem only for ORDERABLE discrete
variables
- Thus in
practice, social measurement deals with these
situations
- NONORDERABLE
DISCRETE CATEGORIES: sex, religion
- FEW
ORDERABLE AND DISCRETE CATEGORIES: attitudes
towards statistics or Ronald Reagan
- MANY
ORDERABLE DISCRETE CATEGORIES: income, votes,
missiles
- PRACTICAL
OR INFINITE CONTINUOUS MEASUREMENT: country size,
birth rate
- Conventional
"levels" of measurement according to S.S.
Stevens
- NOMINAL
level
- Arbitrary
numbers are pinned to classes: the mathematical
"operator" is the equal sign, =
- Note
that this "level" of measurement conforms to
nonorderable discrete categories
- ORDINAL
level
- Numbers
pinned to classes now have values: operations of =,
>, and <
- Note
that this conforms to orderable discrete categories
with limited number of categories
- INTERVAL
- Numbers
pinned to classes have values and the distances
between the values is known, involves =, <,
>, +, and -
- This
overlaps greatly with the many orderable discrete
categories but not completely -- for Stevens says
that an interval scale has no zero
point
- Note
that income, votes, and missiles HAVE a zero
point
- The
most common example of an interval scale is a
Celsius or Fahrenheit thermometer
- Unfortunately,
it is probably also the only common
example
- RATIO
Involves
all the above mathematical functions plus / and x --
due to the presence of an absolute zero
- Applies
to income, votes, and missiles -- but not to
temperature
- Evaluation
of the continuous/discrete and the "levels" distinctions
in measurement theory:
- How the
two approaches fit
together
- NOMINAL
= non orderable discrete categories
- ORDINAL
= few orderable discrete categories
- INTERVAL
= many orderable discrete EXCEPT no zero
point
- RATIO
= infinite categories (like temperature) but with a
zero point
- Relevance
of all this for social
research
- Stevens'
levels of measurement has been the dominant
approach in the statistical literature
- Which
type of statistics apply to which level of
measurement has become a matter of faith to some
social analysts
- The
issue, as we will see, hinges on the treatment of
ORDINAL data.
- Are
ordinal data to be treated as interval -- i.e.,
many ordered discrete categories and analyzed with
more powerful statistical tools?
- Or
are ordinal data to be treated strictly as
"ordered" categories with no knowledge of distance
between categories and analyzed with weaker
statistics?
- One
position: since most ordinal scales are assumed to
reflect an underlying concept which is continuous,
their measures will often be treated as if they were
continuous as well
- I agree
with this position and will urge us to ASSUME that we
know the distance between scale positions, when we
really don't .
- Why all
social analysis is quantitative
- Note
the complexity involved in this discussion of
measurement
- To
some, this may seem to be unnecessarily
complex
- These
people may also be those who think that
quantitative analysis cannot deal with the
complexities of life
- Can't
on the one hand dismiss attempts to investigate
fine and complex issues and then complain that
quantitative concepts are too "simple" to capture
complexities
- But the
basic argument rests on the "lowest" level of
measurement
- Nominal
measurement involves pinning numbers to
categories
- I
don't know of any social analysis that does not
involve categorization
- Anything
that one can categorize, can be
numbered
- Anything
that can be numbered, can be counted -- and thereby
be analyzed with statistics
- Therefore,
all social analysis involves
quantification.
Creating a measure of partisanship to study voting
behavior
- Consider
the psychological state of "partisanship" as different
from the behavioral act of "voting"
- Usually,
citizens will vote for candidates of their "preferred"
parties.
- Yet,
citizens may think of themselves as "Democrats" and
yet vote Republican.
- In
essence, partisanship is a psychological attachment to
a party that's separate from voting
behavior.
- Can we
develop a separate measure of partisanship to help
explain voting behavior?
- The "party
identification" scale
- Developed
at the University of Michigan's Survey Research Center
(SRC) in the late 1940s.
- Used in
all National Election Studies since 1952.
- It
arrays people along a seven-point scale from Strong
Democrat to Strong Republican.
- See how
scholars at the SRC "operationalized"
the concept of "party identification."
|